Every sportsman has his or her favorite brands that serve well in the field. But have you ever wondered exactly which brands are the most popular and if your favorites are among them? As part of its continual efforts to monitor and provide service to the businesses and organizations involved in the outdoors, each year, Southwick Associates polls sportsman to determine which brands of goods they are buying most and what the motivations are behind purchasing those brands. Southwick recently released findings for the top brands of 2012. Some of the top choices include for Hunting and Angling:
- Top rifle brand: Remington, Ruger (both 11.5 percent of all purchases)
- Top shotgun brand: Remington (19.7 percent of all purchases)
- Top muzzleloader brand: CVA (31.0 percent of all purchases)
Top handgun brand: Sturm, Ruger (17.7 percent of all purchases)- Top crossbow brand: Barnett (21.7 percent of all purchases)
- Top air rifle brand: Crosman (29.6 percent of all purchases)
- Top rifle ammunition brand: Remington (21.4 percent of all purchases)
- Top shotgun ammunition brand: Winchester (32.1 percent of all purchases)
- Top rod brand: Shakespeare (10.0% of all purchases)
- Top reel brand: Shimano (21.1% of all purchases)
- Top combo brand: Shakespeare (18.3%of all purchases)
- Top fishing line brand: Berkley Trilene, PowerPro (each 11.2% of all purchases)
- Top hard bait brand: Rapala (23.5% of all purchases)
- Top soft bait brand: Berkley Gulp, Zoom (12.8%, 12.6% of all purchases)
- Top fly rod brand: Sage (23.1% of all purchases)
- Top fly reels brand: Cabelas (19.2% of all purchases)
- Top fly combo brand: Cabelas (18.5% of all purchases)
- Top fly line brand: Scientific Angler (3M) (15.4% of all purchases)
View the hunting brands press release or tackle brands press release and learn how you or your company can obtain the full, detailed 200+ page report.
