Camouflage patterns have progressed over the years with richer colors, enhanced graphics, and a more blending effect with a variety of backgrounds. I was excited to be part of the new “Break-Up Country” launch at the SHOT show, even though products available then were primarily hats and T-shirts. As the pattern is showing up on store shelves and online, expect to be impressed — Mossy Oak will not only include the new pattern in their hardcore hunting products, but also in casual ware that sports just enough camo pattern to look cool. Get the scoop from Archery Outdoors.
Officially, the pattern was unveiled at the 2015 ATA Show in Indianapolis, Indiana. The launch was a massive success, and finding a place to stand in or around the Mossy Oak booth was difficult. Attendees were buzzing about the manufacturer’s fourth iteration of its uber-popular Break-Up pattern. A few weeks later the “Country” train rolled into Las Vegas, Nevada, where the buzz only intensified. “This has been our largest and most well-received launch in company history,” said Mossy Oak’s Tim Anderson. “Our team is always focused on giving hunters the best patterns possible, and our new Break-Up Country is, in our opinion, the best pattern out there for the hunter.” Senior Vice President of Marketing Ben Maki noted the new Country pattern was a result of the team’s extensive field testing, giving hunters a pattern that will truly be effective no matter where or when they take to the field.
Tell us what you think in the comments section below.
