Mature whitetail deer seem to have a sixth sense. Even when they can’t see, hear, or smell you, they may become alarmed and nervous and bound away at the slightest sound.

When a buck is anxious, it’s very likely to duck your arrow or turn and slip away before you can shoot. Sometimes this is because the hunter influences the environment such that immediate area is devoid of natural sounds. Other times, the buck catches a tiny amount of scent that puts its wariness on high alert.

For years, hunters have used urine scents from skunks, raccoons, and other non-predatory animals to mask their scent and give deer the confidence that all is well. The folks at ScentBlocker have taken this concept one step further with their new Deer Under the Influence lure. Here’s how it works.

Deer may sense you, but if you are using new DUI, its naturally intoxicating effect will make deer drowsy and complacent — like they don’t even care! The calming and relaxing aspect of this product is unique, powerful, and totally new to hunting!

D.U.I. attracts and calms deer, allowing hunters to take the highest percentage shots.
D.U.I. attracts and calms deer, allowing hunters to take the highest percentage shots.

This unprecedented and proprietary formula was researched and refined in the labs at ScentBlocker, and then tested in the field on wild deer. DUI contains a unique and powerful natural root extract which has a well documented effect of physiologically calming and relaxing high-strung and hyper animals. DUI applies this science to the first-ever hunting product that reduces the fear and flight response of deer, while calming and relaxing them. It has an almost intoxicating effect on big game, and is unlike anything previously available. DUI is being offered in two classic scented versions; aromatic Cherry Vanilla, and a delicious Apple scent. They act as both an attractant and to encourage inhalation by big game.

Michael Swan, Robinson Outdoor Products Marketing Director, says “Initial tests have been incredible. We have tested DUI throughout the country, and the results and the feedback we’ve experienced and received are pretty amazing.”

DUI provides several advantages in different situations. By starting application in the early season with trail cameras, image capture frequency increases significantly. The intoxicating effect is habit forming, producing calm, relaxed deer that offer more and better shot opportunities. With DUI, deer behavior can be influenced, turning nocturnal bucks into daytime trophies. DUI should be used in shooting lanes and around stand locations and blinds. Spray on trees, leaves, and trails, and especially around feed and bait sites where legal.

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Joe Byers has more than 1,000 magazine articles in print and is currently a field editor with Whitetail Journal, Predator Xtreme, Whitetails Unlimited, Crossbow Revolution, and African Hunting Journal magazines. He’s spent the last three decades depicting the thrill of the chase and photographing the majesty of all things wild. Byers is a member of the Professional Outdoor Media Association and numerous other professional and conservation organizations.