The Specialty Equipment Market Association (SEMA) announced the winners of the New Products Showcase Awards this morning at the 2014 SEMA Show. This award is given to the most innovative and cutting-edge new and featured automotive aftermarket products. Nearly 2,000 products were entered into 16 different Showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors that included quality, marketability, innovation, technology, consumer appeal, and more.

Husky Liners was selected as winner of the SEMA Best New Packaging Award for our new X-act Contour Floor Liners packaging. It was designed with a raw-dog look and feel to grab attention and invite the customer to “Feel the liner” through a paw shaped hole in the front.

Husky Liners was also selected as the Runner-up for the SEMA Best New Merchandising Display Award for our new “Rider” POP Display. This interactive display invites the customer to ‘Feel the liner” as well. We’ve combined the power of a loveably salty cowboy with a giant husky to create a virtual dream team of sales potential.