Carbon Express is a household word in the archery world. Their mission statement is simple, “Helping archers around the world shoot better.” The new website is designed with mobile customers in mind and allows hunters to use their phones to check out new products like arrows, broadheads, and a host of other gear offered by Carbon Express. President Lou Riley, explains, “We needed a website that matched the quality, diversity and versatility of our brand and our product line(s). This site delivers the critical information that helps our customers new and old better understand our products and brand in a platform that keeps them clearly informed and more engaged.”
Red Zone Example
The Red Zone arrow is a Carbon Express featured product and here’s how the website describes it:
Simply the best hunting arrow ever: Maxima RED®.
The enemy of superior, consistent accuracy is Dynamic Spine, the “flexing” of an arrow in flight. Broadheads can make this flexing even worse. Our hi-tech carbon Maxima RED® is engineered with stiffer ends to contain and control Dynamic Spine to the center of the arrow, or the “Red Zone ®”. The result is a breakthrough in broadhead accuracy and simply the best hunting arrow ever created.
Check out their new website at www.carbonexpressarrows.com and click the video for quick 30-second visual.